Notes from Blissdom Thursday am

Dan Barber

  • Don’t wing it, know what you want to say.
  • Message points are carefully prepared, concise and memorable
  • Aligned with your brand and objectives.
  • Define your agenda & focus
  • Tell your story,  memorably
  • Your message serves as a life raft
  • Keeps your message consistent.
  • Your messages are your brand.
  • Concise, simple and specific.
  • Memorable, genuine and personal.
  • Strategic – what do you want the audience to do with the message.
  • Be ready for well-prepared reporters
  • No such thing as off-the-record
  • Don’t speculate and never lie.
  • Is there anything else:
    I just want to emphasize my points 1,2, 3 – referred to as a bookending an interview
  • Don’t answer questions on behalf of someone else.
  • Flagging phrase
    verbal cue such as:
    What’s really important
    The real news is

Jessica Smith

  • Relationships matter
  • Media is not the enemy
  • Interviews can be unpredictable
  • Make sure your cause / agenda / focus is apparent / easy to find.

Truly excellent session; I could have used this a couple of years ago. Many thanks to both Jessica and Dan.

1 comment so far ↓

#1 Angela on 02.04.10 at 9:26 pm

Sounds like a lot of great info you are gathering, hope you are having some fun too 😉

Leave a Comment