Notes from Blissdom Thursday am

Dan Barber

• Don’t wing it, know what you want to say.
• Message points are carefully prepared, concise and memorable
• Aligned with your brand and objectives.
• Define your agenda & focus
• Tell your story,  memorably
• Your message serves as a life raft
• Keeps your message consistent.
• Your messages are your brand.
• Concise, simple and specific.
• Memorable, genuine and personal.
• Strategic – what do you want the audience to do with the message.
• Be ready for well-prepared reporters
• No such thing as off-the-record
• Don’t speculate and never lie.
• Is there anything else:
  I just want to emphasize my points 1,2, 3 – referred to as a bookending an interview
• Don’t answer questions on behalf of someone else.
• Flagging phrase
  verbal cue such as:
  What’s really important
  The real news is

Jessica Smith

• Relationships matter
• Media is not the enemy
• Interviews can be unpredictable
• Make sure your cause / agenda / focus is apparent / easy to find.

Truly excellent session; I could have used this a couple of years ago. Many thanks to both Jessica and Dan.