Marketing Mentality

I’ve been researching marketing while I try to figure out how to expand the reach of Home Ec 101 without throwing away cash.  Social media is extremely useful and as I watch our numbers grow, I think we are doing at least a few things correctly.  Ivy and I are patient, so we can deal with building readership in a slow and steady manner.

What baffles me are the plethora of self described social media marketers, SEO specialists.  There are probably thousands of these sites I have wandered across all with the same content, just small variances in tone and word arrangement.  It feels like the Amway of the Intertubes.  What I have yet to figure out is exactly what these people are selling.  Through the noise certain words pop up over and over contacts, client lists, expand your customer base.  Yet, I never see exactly what it is these people are selling.

Additionally whose idea was it to sell these crappy e-books?  I haven’t bought one, I’m just assuming from the general level of the associated blogs that the e-books contents are along the same lines.   (There may be some good ones out there, I just see no reason to buy an ebook on say drinking water daily for $7)

These people are definitely enthusiastic and excited, I just have yet to figure out what it is all about.

All of this said, we’re plodding along, trying to build a resource people will enjoy and return to not only for Home Ec questions but for interaction with others struggling along the same path.

Oh and I have to boast a little.  We launched just over 10 months ago and other than hosting, some art, and of course our fantabulous t-shirts, we haven’t spent anything. I’m sure if we hired professionals it’d have been less stressful, but I truly love what we are doing. Slowly we are finding our way and as we go, we’re meeting a lot of people.   I’m excited about ’08, there will be conventions, both in April and October.  It’s going to be a lot of fun.

100k.jpgWe hit 100k visits on New Year’s Day.  Hopefully it’s just a sign of things to come.


#1 Margo on 01.07.08 at 3:46 am


#2 Angela on 01.08.08 at 1:28 am

Congrats!!!!…It is a great site that I find very usefull.

#3 Paul Schaubhut on 01.29.08 at 12:01 pm

Heather, Time to expand your vision. I think a cookbook would be a good spin-off for your Home Ec site. You could always sell it there or any book store. That would also get you out there.

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